Chesea Miller

I’m a multi-disciplinary strategist and creative with a strong belief that to build a brand, you build a community first. I specialise in brand storytelling through organic socials, campaign execution, and content systems that are both emotionally resonant and strategically sound.

Whether leading agency growth, founding my own label, or scaling digital presence for lifestyle brands, I bring a rare mix of founder energy, structure, and cultural insight to every role I take on.

Pixel Factory

Brand & Social Media Lead | 2024 – Present

At Pixel Factory, I lead strategy, systems, and execution for key client accounts, including full-service social management for multiple clients, I manage a team of two content creators who I personally onboarded, trained, and lead through a structured workflow I built entirely from scratch using ClickUp.

• Manage all client communication and stakeholder alignment

• Oversee and approve the content calendar, strategy, and rollout for Fifth Avenue

• Own and update the full shoot schedule, aligned to ongoing narrative campaigns

• Built the entire ClickUp system used across the team for task tracking, briefs, approvals, and deadlines

• Developed the onboarding process, documentation, and SOPs for content creators

• Solely manage the team, timelines, quality control, and internal reporting

• Operate as both strategist and manager, owning brand voice, campaign evolution, and social performance

This role blends creative direction with operations, I do everything you’d expect of a senior manager, while also shaping how content works at scale inside the agency.

Ra Club

Founder, Creative Director & Strategist | 2024 – Present

Ra Club is my self-funded fashion label and the clearest reflection of my personal brand in action. Built entirely from scratch, it’s a proof of concept for community-first branding, blending strategic storytelling with elevated content and a highly curated brand world.

Within 5 months, I grew the Ra Club TikTok account to 7.7K followers organically, leveraging founder-led transparency and campaign-style content that resonated deeply with both audiences and aspiring founders.

• Built a waitlist-based launch model to drive exclusivity and early traction

• Designed and executed a full content and campaign strategy across Instagram and TikTok

• Created cinematic brand visuals, founder-led content, and UGC-style storytelling

• Managed pre-sale, email marketing, and Klaviyo flows to grow and retain community

• Built a brand experience that prioritises emotional value, exclusivity, and lifestyle-led identity

Ra Club is not just a sunglasses brand, it's a scalable demonstration of everything I offer as a strategist, creative, and brand builder.

Sierra Six

Social Media Coordinator | 2024

As Social Media Coordinator at Sierra Six, I led content and strategy for six client accounts, ranging across industries. I owned the entire lifecycle of execution, from ideation and planning to implementation and reporting.

• Developing individual social strategies for each client

• Planning and running content calendars, reporting cycles, and engagement

• Coordinating and directing client photo and video shoots

• Hosting 1:1 strategy calls with clients to align content with goals and evolving brand direction

• Working across Canva, Meta Suite, and scheduling platforms to deliver consistently high output

This role gave me broad exposure to multi-brand management and sharpened my ability to create tailored strategies under tight timelines.

Wild Vision

Freelance Videographer & Content Creator | 2023

At Wild Vision, I worked independently as a travel-based content creator, shooting high-quality food and lifestyle videos across Asia and Europe. I worked with international restaurant clients to develop visually compelling content tailored for Facebook-first food channels.

• Filmed and edited all content solo using a Sony camera kit

• Communicated directly with restaurants across multiple countries to coordinate shoots

• Travelled internationally and independently to film across diverse settings

• Optimised filming styles for Facebook video algorithms, focusing on performance-based food content

• Created original concepts that met client goals while keeping content authentic and scroll-worthy

This experience proved my ability to lead content projects from pitch to delivery, solo, on the move, and under varying creative constraints.

Red Bull

Student Marketeer | 2021

At Red Bull, I helped launch and promote product trial campaigns across targeted consumer segments.

• Analysed competitor data and provided feedback to sales leads

• Attended quarterly training workshops focused on rejection handling and activation strategy

• Developed sales and marketing tactics for new and existing distribution points

• Delivered product sampling to carefully selected target audiences

• Managed post-shift reporting and local trend observations to inform campaign performance

This role taught me the fundamentals of brand activation, street marketing, and consumer psychology.