Ra Club
I founded an exclusive, story-led sunglasses label. I built the brand from scratch, from product to positioning, visual identity, campaign storytelling, launch strategy, and community-first growth. Every detail was crafted to feel like you're entering a world, not just buying a product.
As the founder of Ra Club, I built a brand world from zero, combining strategy, storytelling, and social proof to grow a highly engaged community and hit 7.7K TikTok followers in 5 months. I created a multi-channel launch ecosystem rooted in emotional branding, proving my ability to build connection-driven brands that convert.
