Fifth Avenue Lifestyle
Brand strategist and full-service social lead for a property brand reimagining commercial leasing. Developed a 12-month content strategy, shaped their brand tone, and executed narrative-led campaigns to build community, drive tenant growth, and elevate positioning across digital platforms. I conceptualised and produced various campaigns, hired, onboarded and manage two freelance creators to assist me in content creation.
Through long-term strategy and full social management, I redefined Fifth Avenue’s brand narrative, elevated its digital presence, and built a community-first content system. I hired and manage creators, implemented scalable tools, and introduced campaigns that deepened connection with tenants and brought clarity to the brand’s tone and goals.
